Task Retail Technology is a leading provider of enterprise centric point-of-sale software and services to a wide range of high profile retail chains and large venues.

Dell Small Business Excellence Awards 2008 Winner



Award recognizes innovation among world leading Australian small businesses


Sydney, August 13, 2008 - Dell, ICSB and EXCOM Education today announced, Task Retail Technology as the Australian winner of the 2008 Dell Small Business Excellence Award.

The Sydney-based small business, which specializes in Point of Sale (POS) software solutions that enhances the ordering process for retail outlets, was chosen for its innovative use of technology to better serve customers.


Task Retail Technology developed its award winning POS software solution over four years and was the brain-child of Daniel Houden with the support and assistance of his father Kym Houden.


The company employs 13 staff to service some of the largest brands in Australia including Muffin Break, Jamaica Blue, BB's, Brumby's Bread, Donut King and Michel's Patisserie totaling over 1300 stores. Other clients include Sydney Turf Club, hotels, clubs and a Sydney University.


"Task Retail was chosen for creating a revolutionary web-centric POS software solution that has the ability to deliver real-time terminal management, transaction data, as well as a range of key sales information anywhere in the world," said Kevin O'Kane, Dell Small and Medium Business General Manager for Australia and New Zealand.


Task Retail Technology will receive $25,000 worth of prizes, a meeting with Michael Dell and a chance to win a further $25,000 in the international version of the awards.


"This award couldn't have come at a better time for Task Retail Technology. We have had such a great year having beaten some billion dollar companies by signing major contracts with some of Australia's biggest names. We take our hat off to Dell for supporting us and other Australian small businesses. The prize will be a huge assistance as our business expands", said Kym Houden, Founder and Managing Director of Task Retail Technology.


The company expects to expand into the lucrative North American market and is in the process of securing contracts with major arena and stadium clients.


"Dell is very proud to reward Australia's most innovative small businesses in the inaugural 2008 Small Business Excellence Awards. the finalists - and winner - in these awards are a healthy sign of how Australian small businesses can succeed along with some of the biggest names in their industries," said Mr O'Kane.


Global 2008 Small Business Excellence Award Value

  • US$50,000 in technology and services from Dell;
  • Featured in an entrepreneurs summit;
  • Lifetime membership to the International Council for Small Business (ICSB), and
  • Engagement with Endeavor's network of business leaders and high-impact entrepreneurs in emerging markets worldwide.


Australia's 2008 Dell/Excom Small Business Award Value

  • US$25,000 in Dell products and services
  • 12 days of Microsoft courses from EXCOM Education valued at AU$8,280
  • Day of best-practice sharing with Dell executives, including Chairman and CEO Michael Dell.


About EXCOM Education

EXCOM Education, a globally recognized IT technical training provider with established education centers throughout Australia, South East Asia and New Zealand, provides a comprehensive range of technical training courses and certifications across all major IT vendor technologies. EXCOM also pioneered the innovative Express IT career program which not only guarantees participants a job in the IT industry but also provides trained & certified technical personnel to businesses free of recruitment charges, and is a winner of multiple international IT industry awards. For further information on how EXCOM Education can assist Small Business visit


About ICSB

Founded in 1955, the ICSB is the premier global membership organization to promote the growth and development of small business worldwide. With over 2,000 members from over 70 countries, the ICSB brings together educators, researchers, policy makers and practitioners to share knowledge and experience in their respective fields. ICSB promotes the development of knowledge in all areas of business theory and practice and is particularly focused on strategies and policies proven to be effective in sustaining small businesses and entrepreneurship. For more information, visit


About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No.34 on the Fortune 500. For more information, visit, or to communicate directly will Dell via a variety of online channels, go to To get Dell news direct, visit


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© Task Retail Technology Pty. Ltd. 2012
© Task Retail Technology Pty. Ltd. 2012