Xchangexec also enables RFG and its franchisees to
benefit from real-time internet-based reporting, delivered online or by SMS,
giving full and immediate visibility of an outlet’s – or the whole network’s –
Retail Food Group Chief Executive Officer, Tony
Alford, told Chilli source, “The new point-of-sale solution from Task Retail
and NCR promises exceptionally convenient and efficient service to customers of
all four of our franchise systems.
The integrated loyalty program capability means RFG’s customers can
enjoy and maximize value benefits from tailor-made promotions and coupons that
are delivered directly to the customer at the point of sale.
“From a business perspective, dynamic marketing and
customized product offerings increase up-sell and cross promotional
opportunities at the point of sale, while innovations like text-message
ordering encourage customer patronage from those customers who do not normally
choose to wait and who demand speed of service.”
Each point of sale promotion or coupon can be
derived from a customer’s VIP loyalty-card profile or the make-up of the
individual order. Alternatively,
it can be a more generic incentive for a particular store, or indeed, the
entire network of outlets. This
versatility increases the opportunity for franchisees to up-sell and
cross-promote a broader range of products to every customer.
Task Retail’s xchangesms module provides
Time-poor consumers can beat the queues by texting their order
ahead. An SMS confirmation is sent
back with an estimate of when the order will be ready for pick-up.
For the business owner, xchangesms can deliver
real-time sales data, whether it be for a single store, a franchise brand
network, a whole country or, indeed, for the global enterprise.
Store or regional managers can benefit from
xchangesms security alerts sent to their mobile phones, such as: “Four no-sales
recorded in past ten minutes, Clerk 5122”.
Kym Houden, managing director of Task Retail
Technology, said: “The xchangexec suite is a truly scalable solution and will
enable RFG to reap the benefits as their franchise systems continue to grow.
We chose NCR RealPOS as our hardware platform
because it is proven in even the most demanding retail environments. And of course, NCR’s service and
support strength has made it a global leader in POS for many years.”
In January, Foodco Group, owner of franchise brands
Muffin Break and Jamaica Blue, began implementing the RealPOS/xchangexec
solution across its 220-plus outlets, including a number in China.
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