Client: Sizzler USA
Project: Cheese Toast Month Branding, Social Engagement & Microsite
Produce & execute a flawless content strategy that promotes Sizzler Cheese Toast Month, while expanding their social exposure and creating brand awareness for Sizzler restaurants.
On top of producing all branding and mechandising, TASK / CREATIVE designed & developed a custom microsite that encompasses a ‘meme generator’, seamlessly linked to social platforms, allowing customers to share their “#cheesetoastselfie”.
Sizzler wanted to celebrate Cheese Toast Month in a new engaging way by encouraging guests to share their love for cheese toast via a selfie and the #cheesetoastselfie handle. It resulted in hundreds of thousands posts, and the #cheesetoastselfie concept has become a new phenomenon. Working with the TASK / CREATIVE team, the partnership between software and creative, combining the two sides of the brain logic and creativity allowed us to enable unique technologies and experiences at the enterprise and consumer level.