Sizzler Cheese Toast Month

Client: Sizzler USA

Project: Cheese Toast Month Branding, Social Engagement & Microsite

Sizzler


it all began on January 27, 1958. With $50 in the cash register, Del and Helen Johnson opened “Sizzler Family Steak House” in Culver City, California. This was the place where everyone could enjoy a great steak dinner at an affordable price ($0.99 back then). Today, we strive to serve the best hand-cut steaks at the most affordable price for the whole family with the addition of a broad, all-American menu and an abundance of fresh and healthy options.

THE CHALLENGE


Produce & execute a flawless content strategy that promotes Sizzler Cheese Toast Month, while expanding their social exposure and creating brand awareness for Sizzler restaurants.

Branding

Social Engagement

Website Build

#Cheesetoastselfie


On top of producing all branding and mechandising, TASK / CREATIVE designed & developed a custom microsite that encompasses a ‘meme generator’, seamlessly linked to social platforms, allowing customers to share their “#cheesetoastselfie”.

THE TAKEOVER OF THE CHEESE TOAST


Sizzler wanted to celebrate Cheese Toast Month in a new engaging way by encouraging guests to share their love for cheese toast via a selfie and the #cheesetoastselfie handle. It resulted in hundreds of thousands posts, and the #cheesetoastselfie concept has become a new phenomenon. Working with the TASK / CREATIVE team, the partnership between software and creative, combining the two sides of the brain ­ logic and creativity ­ allowed us to enable unique technologies and experiences at the enterprise and consumer level.

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