Sizzler Cheese Toast Month

Client: Sizzler USA

Project: Cheese Toast Month Branding, Social Engagement & Microsite


it all began on January 27, 1958. With $50 in the cash register, Del and Helen Johnson opened “Sizzler Family Steak House” in Culver City, California. This was the place where everyone could enjoy a great steak dinner at an affordable price ($0.99 back then). Today, we strive to serve the best hand-cut steaks at the most affordable price for the whole family with the addition of a broad, all-American menu and an abundance of fresh and healthy options.


Produce & execute a flawless content strategy that promotes Sizzler Cheese Toast Month, while expanding their social exposure and creating brand awareness for Sizzler restaurants.


Social Engagement

Website Build


On top of producing all branding and mechandising, TASK / CREATIVE designed & developed a custom microsite that encompasses a ‘meme generator’, seamlessly linked to social platforms, allowing customers to share their “#cheesetoastselfie”.


Sizzler wanted to celebrate Cheese Toast Month in a new engaging way by encouraging guests to share their love for cheese toast via a selfie and the #cheesetoastselfie handle. It resulted in hundreds of thousands posts, and the #cheesetoastselfie concept has become a new phenomenon. Working with the TASK / CREATIVE team, the partnership between software and creative, combining the two sides of the brain ­ logic and creativity ­ allowed us to enable unique technologies and experiences at the enterprise and consumer level.

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