Client: Bankstown Sports
Project: Macro Videography & Digital Innovation
Create something never seen before!
Find a way to leverage digital signage to create an ‘experience’ for the consumer.
Theme an entire outlet via videography and compelling content.
We installed a video wall that took up the entire back of a bar, 6 x 55” displays. Shot hours worth of macro beverage footage and even hired a diving pool, filmed models diving underwater, then overlaid champagne to create the illusion of models swimming through champagne within the bar.
TASK / CREATIVE workshopped through options for the client until we found the perfect output, being macro beverage videography. We then hired a studio and began filming with a red cam. Once the beverage component was complete, we sourced 3 models, hired out an entire diving pool, mounted a underwater camera and directed models to get the desired effect.
Installing 6 large digital displays and working with architects to ensure the displays were apart of the overall facade, we created a digital wall of content. Throughout the day, the content changes based on what time it is. Up until 8pm the content is solely based around beverage, as it gets later, the models appear swimming through champagne, removing clothing as it gets later and later.
Creating beautiful video is not an easy job! TASK / CREATIVE used industry leading technology to produce the highest quality video possible. Having innovative ideas is one thing, but its the ability to achieve it, or make it real, that separates us. Mounting underwater camera’s, leading a dive crew and managing talent to get the perfect results, we created an experience not typically seen in this vertical.